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Product Owner Key Skills: Impact Mapping, Story Mapping and Valuable User Stories 
DATE: 10-11 th October 2024 
WORKSHOP: Vilnius, exact venue will be provided for registered participants
Gojko Adzic
EARLY BIRD (until September 10th):
995€ (+ VAT)
1165€ (+ VAT)
You can register for the training course by filling in the registration form. If you have any questions, contact us: or +37061703001

Have you struggled to split user stories into small but valuable chunks? Do you have problems prioritizing stories or getting a commitment from business stakeholders on what they want to achieve? Do you have issues deciding when a story is done or how many other stories you really need to achieve a business objective? Are you managing large amounts of stories that are problematic to estimate, prioritize or plan for? If so, join this interactive workshop and bring your product owners and business sponsors to learn how to get the most out of user stories.


Gojko Adzic will present several simple yet incredibly effective ways industry-leading teams apply to make their user stories much more effective. Come to learn how to ensure that things coming into your workstream are defined well, split to be small enough but valuable, and achieve the big benefits of adaptive planning and that you can expect from great user stories.

“I had the fortunate experience of attending Gojko Adzic’s workshop at Booster 2014 on improving user stories. I must say, that for me it was more like ‘radically rethinking the way you’re doing user stories”, Ørjan Taule


“Clearly loads of insight and value + well worth doing”, Rory MacDonald


“Enjoyable, interesting and useful course with engaging teacher”, Morven Ramsay


“Engaging, informative, and energizing – it’s a must”, Rob Malcom


“Thought-provoking! Inspired to try and implement the ideas in my team”, Gavin Bussey


“Amazing, totally reshapes my mind about user stories”, Ben Hughes, Equinox IT

Key Learning Points

This is a 2-days on-site seminar based on Gojko Adzic’s books Fifty Quick Ideas To Improve Your User Stories, Impact Mapping and years of experience helping teams deliver better software. After the workshop, you will know how to:

  • ​Fight a huge backlog with 500 crap stories 

  • Prioritise with multiple competing stakeholders 

  • Avoid a user story stream of consciousness and create a big picture for prioritization 

  • Establish a good reporting structure on outcomes rather than just monitoring velocity and activity 

  • Get agreement from the whole team and the business sponsors about which user stories are useful and which are just noise 

  • Enable business sponsors to benefit from flexible scope and avoid water-scrum-fall 

  • Effectively prioritize based on the value 

  • Run impact mapping sessions

  • Split the ‘unsplittable’ stories, and ensure that work items are small but actually still valuable 

  • Avoid getting stuck in ‘technical stories’ 

  • Effective release planning based on user story maps 

  • Avoid pet features 

  • Run user story mapping sessions



Day 1 morning:
● how to effectively work with a large existing backlog of stories (story card hell) with multiple competing
● how to capture and describe real value with small user stories that just contribute to a larger picture
● how to measure progress better than with just story points and avoid mistaking activity for success

Day 1 afternoon:
● how to avoid water-scrum-fall where too many things need to come together to make a release and it's
not easy to come up with small but valuable chunks
● how impact mapping can help facilitate the discussion around value and success
● how to run impact mapping sessions
● how to use impact maps to align competing stakeholders and for product discovery

Day 2 morning:
● how to get good feedback from users and how to avoid misleading feedback
● how to split the stories that are too big but difficult to slice
● how to avoid technical stories

Day 2 afternoon:
● how to incorporate results of user research into release planning
● how to use story maps to plan releases for larger pieces of work, when there is significant risk in
releasing the wrong product so iterative improvements are not an option
● how to facilitate story mapping workshops and avoid the most common problems with them

Who should attend?

This is a workshop for a wide audience, especially senior business and technical roles, as well as those working in iterative (Agile / Lean / Scrum / Kanban) development teams with user stories:

  • Business sponsors will learn how to ensure their organization benefits more from agile team delivery capability, and how to steer product management and delivery better to achieve strategic goals faster.

  • Analysts and Product owners will learn how to link between business sponsors and teams more effectively, how to select and prioritize stories and features to achieve better impacts

  • Developers and testers will learn how to engage with business stakeholders and product owners to get better direction and focus delivery on things that really matter

About the Trainer

Gojko Adzic is a partner at Neuri Consulting LLP. He is one of the 2019 AWS Serverless Heroes, the winner of the 2016 European Software Testing Outstanding Achievement Award, and the 2011 Most Influential Agile Testing Professional Award. Gojko’s book Specification by Example won the Jolt Award for the best book of 2012, and his blog won the UK Agile Award for the best online publication in 2010.


Gojko is a frequent speaker at software development conferences and one of the authors of MindMup and Narakeet.


As a consultant, Gojko has helped companies around the world improve their software delivery, from some of the largest financial institutions to small innovative startups. Gojko specializes in agile and lean quality improvement, in particular impact mapping, agile testing, specification by example, and behavior-driven development.


 On-site training - 2 days.

Book a place!

You can reserve a place for training by filling in the reservation form. If you have any questions, contact us: or +37061703001

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